Spanish retailer Mango have just launched a new international fashion competition aimed at design entrepreneurs. known as El Botón (The Button), the idea behind the...

Spanish retailer Mango have just launched a new international fashion competition aimed at design entrepreneurs. known as El Botón (The Button), the idea behind the Mango Fashion Awards is to help those designers who have started out in the commercial world to grow into a flourishing label.

Explaining how Mango did not want to be chasing big name designers like so many high-street retailers, or promoting graduate talent which is already covered by so many awards, creative director Ricardo Agostini described the competition as "an original niche… an award that will focus on entrepreneurs, people who have already been brave". The requirements for entry include already having sold at least one collection commercially and having designed at least two previous seasons collections.

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