Marketing and CSR

Marketing and CSR
Advertising

Why they need to start talking to each other A few weeks ago I met Mark Cridge from digital advertising agency, Glue. We were chatting about the relationship between marketing...

Clownfish
  • 27 november 2006

Why they need to start talking to each other

A few weeks ago I met Mark Cridge from digital advertising agency, Glue. We were chatting about the relationship between marketing and climate change, and he quoted Ed Mayo, Chief Executive of the National Consumer Council (NCC): “While marketing got us into this mess, it may be that marketing can get us out.”

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