One Lifers

One Lifers
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Getty-1Just before the annual weekend where millions of America inch across the land to celebrate Thanksgiving, Getty Images have released a Map report on a trend called 'One Life' - the trend towards living life as an individual. They say:

Piers Fawkes, PSFK
  • 21 november 2006

Creative Review blog has a fun review and break down of the report:

Having spent decades deriding singletons as losers with all the social skills of a rock, advertisers now want to make friends with those of us with just the one toothbrush in our bathroom. And it’s not just because, with no family to support, single people are wont to fill their empty lives with pointless new purchases. Being on your own is now, apparently, an aspiration.

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