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Online: Go To The People

Online: Go To The People
Piers Fawkes, PSFK
  • 15 november 2006

There’s something to learn from the speech Larry Kramer of CBS Digital gave at the SPorts Media & Technology conference. David Eckoff who was there for PaidContent.org summarizes:

Kramer, whose company lost the NFL as an online partner, said that given the success of MLBAM, it wasn’t a big leap of faith for the NFL to build an asset that they can own and control. But there are a lot of young consumers spending a ton of time online who might not ever make it to NFL.com. If all the content resides on NFL.com, there is the potential you’re only appealing to the hardcore fan.

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