Online: Go To The People
There’s something to learn from the speech Larry Kramer of CBS Digital gave at the SPorts Media & Technology conference. David Eckoff who was there for PaidContent.org summarizes:
Kramer, whose company lost the NFL as an online partner, said that given the success of MLBAM, it wasn’t a big leap of faith for the NFL to build an asset that they can own and control. But there are a lot of young consumers spending a ton of time online who might not ever make it to NFL.com. If all the content resides on NFL.com, there is the potential you’re only appealing to the hardcore fan.