1 Dotcom-1We've been spotting this ad on the Underground over the last few days and it reminds us of all those dotcoms trying to play the 'first mover advantage' card back in 1999 by chucking loads of money at advertising.

We've been spotting this ad on the Underground over the last few days and it reminds us of all those dotcoms trying to play the ‘first mover advantage' card back in 1999 by chucking loads of money at advertising. This ad is for DoorOne.co.uk, a shopping portal, and features a dog dressed up as a super hero – and says, “Doorone saves you time and money – how will you spend yours?”.

Apologies for the blurriness: taken with our phone on a (moving) Central Line train, London.

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