In Brief

Monokuro_booWhen you're in Guangzhou, China it doesn't take very long to get the feeling that Monokuro Boo, a character brand consisting of a pair of minimalist cartoon pigs (one black, one white), has just usurped Hello Kitty as the pop icon of choice for the locals.

When you’re in Guangzhou, China it doesn’t take very long to get the feeling that Monokuro Boo, a character brand consisting of a pair of minimalist cartoon pigs (one black, one white), has just usurped Hello Kitty as the pop icon of choice for the locals. Monokuro Boo has taken over Chinese fashion accessories, umbrellas, shower caps, windshields, pillows and any other thing with a fairly flat or round surface. Three main reasons for this:

1) the pigs are quite cute,

2) they’re simple to draw and can therefore be drawn on anything,

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