Product Innovation: Nike Tees

Product Innovation: Nike Tees
Piers Fawkes, PSFK
  • 13 november 2006

Nike worked with Altitude to re-think golf tees, to better work with their new clubs. Altitude developed 33 interesting concepts – Ryan Vanderbilt picks his top 5 including Spline – a tee that cradles the ball and moves it away from the stem – and Card – a flat design allowing for play on all course environments.

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