Brand Strategy Magazine points us to a new book by LiAnne Yu, Cynthia Chan and Christopher Ireland called “China’s New Culture of Cool: Understanding the world’s fastest-growing market.” They say that the book should be read by anyone interested in reading about how the Chinese are moving from gaining ’status through politics’ to ’status through products’.

Demo

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in