Reaching Chinese Youth
Brand Strategy Magazine points us to a new book by LiAnne Yu, Cynthia Chan and Christopher Ireland called “China’s New Culture of Cool: Understanding the world’s fastest-growing market.” They say that the book should be read by anyone interested in reading about how the Chinese are moving from gaining ’status through politics’ to ’status through products’.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results