Reaching Chinese Youth

Reaching Chinese Youth
Piers Fawkes, PSFK
  • 20 november 2006

Brand Strategy Magazine points us to a new book by LiAnne Yu, Cynthia Chan and Christopher Ireland called “China’s New Culture of Cool: Understanding the world’s fastest-growing market.” They say that the book should be read by anyone interested in reading about how the Chinese are moving from gaining ’status through politics’ to ’status through products’.

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