Contributed by Mohammed Senin of Clownfish Marketing According to the latest research from the Carbon Trust, consumers are more likely to buy products and services from a business they think...
Sustainability initiatives are often driven from the most senior levels
of organisations. It has become the vogue for large companies to boast
positions such as ‘Chief Ethics Officer’ or ‘Director in Charge of the
Environment’ to bolster their claims to good governance. This is
nothing more than window dressing unless the ethics and values of
sustainability and social responsibility are embedded throughout the
organisation and the brand that it brings to market.
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