A pretty boring headline I’m sure you’ll agree. But the sheer volume of high quality data now available gives those in the know some fantasticly valuable knowledge.

Hitwise, who provide real time search analysis have spotted that searches for the term “ugg boots” nearly doubled last week – up 82% in marketshare of UK internet searches and year on year searches were six times higher. They have attributed this to the recent cold snap. Hitwise have also dug deeper and found that:

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