Shopping for a mobile phone in the US is a pretty uninspiring expenditure of time. With the exception of some flagship stores like Nokia which really provide an experience, most...

Shopping for a mobile phone in the US is a pretty uninspiring expenditure of time. With the exception of some flagship stores like Nokia which really provide an experience, most mobile stores are a cacophony of neon lighting and garish paint. This is somewhat the result of independent retailers being left to their own devices when it comes to store design and merchandising.

Beyond that, mobile carriers and regulations have driven retailers to sell plans versus phones. In Europe it’s a whole different story. There is far more choice in what phone and plan you want to put together. As we reported yesterday, it looks like the retail mobile phone landscape is going to get a lot more interesting soon. And don’t forget about this.

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