Site Visit: Best Buy Mobile

Site Visit: Best Buy Mobile
Design

Shopping for a mobile phone in the US is a pretty uninspiring expenditure of time. With the exception of some flagship stores like Nokia which really provide an experience, most...

Dave Pinter, PSFK
  • 28 november 2006

Shopping for a mobile phone in the US is a pretty uninspiring expenditure of time. With the exception of some flagship stores like Nokia which really provide an experience, most mobile stores are a cacophony of neon lighting and garish paint. This is somewhat the result of independent retailers being left to their own devices when it comes to store design and merchandising.

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