Sony Ericsson’s Experience

Sony Ericsson’s Experience
Piers Fawkes, PSFK
  • 29 november 2006

Brand Strategy report on a new concept store in London from telephone maker Sony Ericsson:

The retail space, following in the footsteps of other mobile players such as Nokia’s statement stores, enables consumers to touch and try Sony Ericsson products and learn more about new features and applications first-hand in a relaxed, fun environment.

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