Reviewing it in Campaign yesterday, Dave Alberts, ECD of Grey London described it as:

“60 seconds of bliss that literally floated from one image to another, finally coming to rest on a woman inside a lily inside a box inside an ad. So intoxicating was the music and the perfume that seemed to emit from the screen, that my computer was hypnotised into a loop of continuous play. By the time I came to, I realised I had in fact watched the ad more than 13 times.”

via W+K London

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