British newspaper The Telegraph has a detailed review of the use of viral and online marketing. Lots of examples here:

Companies are seeking ever more creative ways of getting their message across to consumers, from mobile-phone messages to profiles on MySpace, reports Robert Watts

The video clip is beamed to the mobile phones and computer in-boxes of young men around the world. It shows a Cockney bruiser booming a catalogue of colourful insults to the viewer.

It could just be another irritating piece of spam, but this hardman seems to know a worryingly large amount about the viewer’s personal details and habits: his name, his job, what he looks like, hobbies – even the name of his partner.

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