As part of a series of 500 word manifestoes Hugh MacLeod is running on the site, Hugh was kind enough to condense his 4500 Hughtrain to 418 words:

1. The market for something to believe in is infinite.

We are here to find meaning. We are here to help other people do the same. Everything else is secondary. We humans want to believe in our own species. And we want people, companies and products in our lives that make it easier to do so. That is human nature.

2. The most important word in marketing is “complicity”.

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