The Dorchester Group’s New Image
Vogue reports on the newest designer collaborations helping to update the Dorchester Group's style. Basso Brooke, Stephen Jones and Helena Christensen have all been drafted...
Vogue reports on the newest designer collaborations helping to update the Dorchester Group’s style. Basso & Brooke, Stephen Jones and Helena Christensen have all been drafted in to create bespoke costumes, hats and photographs respectively for the group’s luxury hotels- including The Dorchester in London, the Beverly Hills Hotel in LA and Plaza Athénée in Paris- and give the newly named Dorchester Collection a more couture image.
"Working with the Dorchester Group has been an absolute pleasure as they reflect the professionalism, creative lifestyle, luxury, attention to detail and heritage we also aim for in our label," say Fashion Fringe winners of 2004, Bruno Basso and Christopher Brooke. "Each hotel has been well studied and illustrated in detail, taking into consideration historical references and translating into shape, print and colour whilst considering all the emotional aspects also. Each dress invites the guest to enjoy a lavish experience. We wish the spectator to experience the same sensation as we had when we first discovered each hotel."