The Future of Fur

The Future of Fur
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Vanessa Friedman has an interesting article in The Financial Times this weekend on the gradual returning acceptance of the wearing of fur. Some interesting points/...

Amanda Gore (PSFK London)
  • 20 november 2006

Vanessa Friedman has an interesting article in The Financial Times this weekend on the gradual returning acceptance of the wearing of fur. Some interesting points/ quotes brought up-

  • According to Fendi, its fastest-growing fur market in Europe is in England- and it’s the English not the tourists who are buying it.
  • Frank Zilberkweit, the owner of British fur house Hockley ‘has been part of the movement towards putting "Origin Assured" tags in his furs to testify to the ethical gestation of the pelt’ (meaning the fur has come from a food source, not an endangered species). He says that business is booming, and "the younger generation doesn’t seem to have a problem with it".
  • Vanessa writes "Stella McCartney aside, I haven’t seen more than a handful of autumn/ winter collections in the past five years that weren’t replete with fur."

It seems as though the anti-fur stance that so many people became involved in has been replaced by other issues- most notably the ecological effects of the clothing industry- and previous beliefs have been left behind. This may well be the case among the elite shoppers and the fickle fashion world who now feel safer wearing their furs in public- although this could very possibly be due to the increase in quality of fake fur making it hard for animal campaigners to tell the difference! The question is, will the the purchasing public be as quick to succumb to the fur trend as they were to join the anti-fur craze ten years ago?

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