Some of advertising’s best known creations have had huge impacts on western culture. Try and think of McDonalds without Ronald, or Michelin without Bibendum, and Frosties without Tony. Advertising Age have put together their top ten advertising icons of the twentieth century.

“Many of the most famous ad icons were the brainchild of one agency: Chicago-based Leo Burnett Co., which specialized in building brands through the use of enormously popular characters, including the most effective icon of all time, the Marlboro Man.

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