TopShop Through A Teenager’s Eyes
In a review on her MySpace page, 'Sophie' takes us through the TopShop store in London. Nice to get a view from the target market for once...
In a review on her MySpace page, ‘Sophie’ takes us through the TopShop store in London. Nice to get a view from the target market for once:
The over all atmosphere of the store is buzzing with colour and vibrancy. The displays are funky and eye-catching; the wallpaper is girly and floral with childlike drawings of London, giving a playful feel. It truly is an amazing experience! However when I first visited the store, I felt like I had be subjected to ‘image overload’, there was just so much to look at I didn’t know where to start, when I did find what I was looking for, there was so many different versions, I felt spoilt for choice and found it impossible to make a decision! Saying this I totally credit their wide range of merchandise, it is always up to date and on top of the latest fashion trends. Arcadia and Topshops target is to be Britain’s biggest provider of young fashion, which so far they have achieved by catering for all types of fashion groups, (such as punk, rock, gothic, trend, BoHo, Vintage, glamour ect.)