We’ve featured photos from A&F’s Hollister before on IF!, now the NY Times takes a look at a trend in retail for less windows, more secrecy. They say:

The trend toward shades and shutters, however, flies in the face of more than a century of architectural history… Retailers said the mysterious storefronts — and the members-only, clubby environment they generate — create a powerful identity that eventually reaches their desired customers, one way or another.

Are We Shopping? Is This a Store? – New York Times\

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