St Martin FieldsTrafalgar Square is to get its first billboard since it opened in 1726. It's part of an attempt by St Martin-in-the-Fields church in the North East corner of the square to raise £36m for restoration (see artists rendition to the right).

Trafalgar Square is to get its first billboard since it opened in 1726. It's part of an attempt by St Martin-in-the-Fields church in the North East corner of the square to raise £36m for restoration (see artists rendition to the right). The Guardian says:

Advertisers are currently being informed of the opportunity, to be sold by Ocean Outdoor, and the 9m x 9m site could be worth several million pounds – although there are severe restrictions on the type of brand and advertising that will be accepted.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in