Web 2.0 is one of those buzzwords that has been bandied around ad agencies and conferences for the last 12 months. However, as a term, it's now breaking into the mainstream.

The Guardian have put together a comprehensive report into the Web 2.0 phenomenon the highlight of which is a video interview with the key players in this new media landscape. They speak to Jimmy Wales of Wikipedia, Evan Williams of Blogger and Odeo, Matt Mullenweg of WordPress, Michael and Xiochi Birch of Bebo and all the other key players.

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