What is a brand?

What is a brand?
Advertising
Henry Lambert
  • 2 november 2006

Some of the biggest debates on the web and also in companies all over the world are over brand. It’s such a big subject and has such importance that people become incredibly attached to brands, what they mean and how to define them. We’ve all witnessed 10 minute debates on whether a brand is fun or funny.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.