In response to this new imperative, the corporate giants are coming to realise that their future depends on their willingness to understand and embed the principles of “responsible business” in all levels and parts of their organisation, and to communicate their performance to customers and other stakeholders.... Successful companies have tackled problems such as fatty foods, empty calories, excessive water and fuel consumption, wasteful packaging and product longevity, to name but a few, and have implemented strong CSR policies incorporating ideas of sustainability and well-being, resulting in huge rewards as consumers become sensitive to these issues.

The implications of this can, and should, extend beyond operational issues (such as sourcing, manufacturing and distribution) to the types of products and services made, and how they are used throughout their lifecycle.

The realisation that endless consumption rarely leads to greater overall happiness has prompted multi-nationals to develop CSR policies setting ethical frameworks that are understood by all stakeholders. Successful companies have tackled problems such as fatty foods, empty calories, excessive water and fuel consumption, wasteful packaging and product longevity, to name but a few, and have implemented strong CSR policies incorporating ideas of sustainability and well-being, resulting in huge rewards as consumers become sensitive to these issues.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in