The New York Times has an interesting analysis of the Tate Modern in London where it explains how the Tate Modern became a hit. Some good inspiration for brand and retail experience:

The lessons of Tate Modern challenge a lot of conventional wisdom, at least that expressed in many American museums these days. Most important, Tate Modern’s huge building proves that being big is not the same as being corporate: it is possible to have a large institution feel personal to its visitors.

Tate Modern is an enormously user-friendly place, physically comfortable and hospitable, with inexpensive places to eat and frequent opportunities to sit. Snack bars, restrooms, elevators, escalators and stairways are all conveniently grouped together in the core of the building. Its extensive bookstore is mostly full of books.

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