Why The Tate Modern Beats The MoMA

Why The Tate Modern Beats The MoMA
Piers Fawkes, PSFK
  • 1 november 2006

The New York Times has an interesting analysis of the Tate Modern in London where it explains how the Tate Modern became a hit. Some good inspiration for brand and retail experience:

The lessons of Tate Modern challenge a lot of conventional wisdom, at least that expressed in many American museums these days. Most important, Tate Modern’s huge building proves that being big is not the same as being corporate: it is possible to have a large institution feel personal to its visitors.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.