Young People Don’t Like You. And They Don’t Care
The Observer carries an edited version of a talk given by John Naughton at the Society of Editors Annual Conference, Glasgow, 6 November 2006. Lots of insights here into the state of youth, their media use and their manipulation of digital technology to create their own entertainment:
Around that time, pay-as-you-go mobile phone tariffs arrived, enabling teenagers to have phones, and the first instant messaging services appeared. Google launched in 1998, just as they were becoming teenagers. Napster and Blogger.com launched in 1999 when they were doing GCSEs. Wikipedia and the iPod appeared in 2001. Early social networking services appeared in 2002 when they were doing A-levels. Skype launched in 2003, as they were heading for university, and YouTube launched in 2005, as they were heading toward graduation.