5 rules of creativity

5 rules of creativity
Henry Lambert
  • 1 december 2006


2. Shut up.
“The first thing we do when we meet with clients is listen. We try to figure out what their problems are. Then we come back with questions, not solutions. We write these out and put them on the wall. And then we circle the ones that we think are interesting. More often than not, the questions hold the answer.”

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