A case study in pitching bloggers : Business Blog Consulting

A case study in pitching bloggers : Business Blog Consulting
Piers Fawkes, PSFK
  • 21 december 2006

Tris Hussey over on Business Blog Consulting has some tips for PR folk on pitching bloggers story ideas:

* Do your research first
* Don’t e-mail out of the blue with a pitch
* Don’t call on the phone right away to push your pitch
* Do tell the blogger why they were picked.
* Don’t just say “I think this would be interesting for your blog” , unless you’ve already established a relationship with the blogger
* Don’t be offended if they pass
* Do thank them if they post
* Do track mention of the pitch topic, you might be getting slammed or miss a great post

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