A case study in pitching bloggers : Business Blog Consulting

A case study in pitching bloggers : Business Blog Consulting
Advertising
Piers Fawkes, PSFK
  • 21 december 2006

Tris Hussey over on Business Blog Consulting has some tips for PR folk on pitching bloggers story ideas:

* Do your research first
* Don’t e-mail out of the blue with a pitch
* Don’t call on the phone right away to push your pitch
* Do tell the blogger why they were picked.
* Don’t just say “I think this would be interesting for your blog” , unless you’ve already established a relationship with the blogger
* Don’t be offended if they pass
* Do thank them if they post
* Do track mention of the pitch topic, you might be getting slammed or miss a great post

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.