Ad Industry Gets Call To Action It Deserves?
Policymakers in Australia, Brazil and the US are making moves to ban some types of urban spam.
The Washington Post talks about moves by the FTC to crack down on WOM:
The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships…
As the practice has taken hold over the past several years, however, some advocacy groups have questioned whether marketers are using such tactics to dupe consumers into believing they are getting unbiased information.