Whilst Hollywood and Leonardo DiCaprio are doing their bit to highlight the issues around conflict diamonds in Sierra Leone, Demand Details is an ongoing campaign...

Whilst Hollywood and Leonardo DiCaprio are doing their bit to highlight the issues around conflict diamonds in Sierra Leone, Demand Details is an ongoing campaign encouraging the global community to demand details from the diamond industry and raise awareness about the exploitation of African people by diamond mining corporations.

The campaign have joined forces with the Annansi Clothing Co and Sierra Leonean hip-hop artist Chosan to create the "Bling is Dead" project, being launched in an effort to motivate consumers to be more selective in their gift purchases this holiday season.

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