How's this for a literal brand experience: a mattress company in Israel sponsored a concert by providing beds for the audience to lie in!

More over at: Spluch: Beds for audiences at a live concert

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in