How's this for a literal brand experience: a mattress company in Israel sponsored a concert by providing beds for the audience to lie in!

More over at: Spluch: Beds for audiences at a live concert

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in