Brand Experience: Tamarai

Brand Experience: Tamarai
Piers Fawkes, PSFK
  • 18 december 2006

This review of a new London restaurant caught our eye. The Independent Newspaper journalist seemed to spend more time describing the experience at Tamarai then he did the food.

I feel thankful to be here at all, having wandered off the street and down seemingly endless narrow corridors reminiscent of the classic scene in the film This Is Spinal Tap, when the band gets hopelessly lost backstage at one of their own concerts. You turn right, then left, then down a flight of stairs, then – “Hello, Cleveland!” – it’s showtime.

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