Club Of Pioneers: Local vs Exotic

Club Of Pioneers: Local vs Exotic
Innovation

We've been asked to write for the 'Club Of Pioneers' - a green awareness site that is sponsored by BMW. In our first post, I write about the conflict we have in our minds about local goods and exotic ones.

Piers Fawkes, PSFK
  • 15 december 2006

We’ve been asked to write for the ‘Club Of Pioneers’ – a green awareness site that is sponsored by BMW. In our first post, I write about the conflict we have in our minds about local goods and exotic ones. It’s a reaction to a couple of bottles of Tasmanian Rain sent to us. Sure, we’d love to drink the purest water in the world but then again, do we want to bring it 10,000 miles in order to reach our lips?

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