Culture Matters !!!

Culture Matters !!!
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Especially if you're trying to sell something. One of PSFK's favorite thinkers, Grant McCracken, has been writing a series of posts about the importance of culture in commercial considerations. It might seem obvious but he says that marketers and theorists spend too much time excluding, diminishing and neglecting culture...

Piers Fawkes, PSFK
  • 4 december 2006

Especially if you’re trying to sell something. One of PSFK’s favorite thinkers, Grant McCracken, has been writing a series of posts about the importance of culture in commercial considerations. It might seem obvious but he says that marketers and theorists spend too much time excluding, diminishing and neglecting culture:

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