Last week saw the Gizmodo gadget blog mislead its readers into thinking that Apple would be launching its mobile phone today. Writer Brian Lam carefully avoided the use of the word Apple in an mysterious sounding post about the launch of an 'iPhone'.

Last week saw the Gizmodo gadget blog mislead its readers into thinking that Apple would be launching its mobile phone today. Writer Brian Lam carefully avoided the use of the word Apple in an mysterious sounding post about the launch of a ‘iPhone’ that only said, “I guarantee it. It isn’t what I expected at all. And I’ve already said too much.” The post spawned a frenzy on other blogs and in the media. Even community geek site Digg was fooled as over 1700 Diggers rushed to Digg the article. Meanwhile competitor gadget blog Engadget remained silent.

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