In order to build a bit of hype for the latest Honda ad, W+K London have started to post clips of Asimo (Honda’s very own robot) in his starring role.
“Asimo is the result of Honda R&D’s continuing exploration of new concepts in mobility. Honda has developed the capabilities of Asimo for the past 20 years and the robot – which walks on two legs like a human – is now considered the embodiment of the spirit of technological innovation at Honda.
“The objective of the campaign is to communicate Honda’s distinctive approach to technology, which is curious, approachable, warm and engaging. Very different from the Teutonic, cold approach to technology for technology’s sake that we see from most car companies.