Honda Asimo

Honda Asimo
Advertising
Henry Lambert
  • 12 december 2006


In order to build a bit of hype for the latest Honda ad, W+K London have started to post clips of Asimo (Honda’s very own robot) in his starring role.

They say:

“Asimo is the result of Honda R&D’s continuing exploration of new concepts in mobility. Honda has developed the capabilities of Asimo for the past 20 years and the robot – which walks on two legs like a human – is now considered the embodiment of the spirit of technological innovation at Honda.

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