The Human Locator uses motion tracking analysis to react to people’s movements. One of the benefits of this is that advertising can become fully interactive, a step towards the projections in Minority Report.

“Currently being showcased at LaROK and 7 for All Mankind’s Soho concept store, Change. Open exclusively between Nov. 27 and Dec. 10, the store combines forward fashion with cutting edge technology and features interactive projections on the store’s mirrors and inside the spacious changing rooms.”

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