IF!'s 2c : Why Edelman's Blog Buzz Strategy For Zune Failed
There's an interesting post over at Valleyway that suggests that, frustrated by the lack of positive blogger response over the Zune, Microsoft's buzz agency Edelman has decided it might be best to hit the old school journos. Valleywag says:
Microsoft's marketers had entertained a fantasy: that the blogs, which increasingly determine buzz on products, would embrace it; the virtues of digital device would spread, virally, as people exchanged music with their friends; and a traditional press relations campaign, with a focus on tame business and national titles, was redundant.