We were featured in Sunday’s New York Times for a mock PSA we did around the environment. There’s even a quote from me.

The article unfortunately didn’t do a fantastic job of explaining the concept – but the simple version of it was this.

If the government wanted to bring about change in people’s behavior with regards saving fuel what would we do in the form of a PSA.

Our answer was essentially to state that a PSA (public service announcement) was too passive in this day and age of fragmented media and what was needed was Public Service Action.

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