Most car manufacturers are highly unexciting and macho when it comes to displaying their vehicles, preferring to drape pretty girls around their stand as aesthetic...

Most car manufacturers are highly unexciting and macho when it comes to displaying their vehicles, preferring to drape pretty girls around their stand as aesthetic accoutrements rather than trying to utilize the space to promote their concept. A couple of companies however are on their way to pushing the envelope…

MINI

Mini chose to create a multi-layered platform using strip lighting to create a beacon that could be seen high above it's competitors. A stylishly simple layout that added a classy quirk to the space- epitomising the car's message.

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