Low Fidelity Brands
Over on his blog, Paul Colman has a great post about Low Fidelity Brands where, inspired by the Zapruder Film of JFK's assasination he talks about how important it is for brands to have a low fidelity feel.
“I think what intrigued me so much was the low fidelity nature of what I was looking at – there was a lot of environmental noise, accidental distortion. Resolution, detail, and information were lost. Yet paradoxically this has the effect of making the the film feel more conspicuous, more alarming, and more real.”