Over on the Worldchanging blog, packaging designer Wendy Jedlicka explains how to start creating sustainable packaging. She says that he criteria for Sustainable Packaging are quite clear, and you really only ask these simple questions:

Does it make us or the planet sick? Don't do it! Can we use renewable resources, energy as well as substrates, and then use them again without going back to virgin sources? Are we doing it efficiently, considering all costs (logistics, materials use, recyclability, stakeholder issues, etc.)? Are all components doing what they're supposed to do? Do they protect, inform, and sell with an added bonus of restoring some of the resources we've already wasted as well as increase positive consumer perception?

WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: Sustainable Packaging and Design

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