For some reason we found ourselves in one of those 'health food' stores on Hudson Street in New York a few days back and found this display of tea. The display is two sections wide and top to bottom.

For some reason we found ourselves in one of those ‘health food’ stores on Hudson Street in New York a few days back and found this display of tea. The display is two sections wide and top to bottom. Every brand possible each selling every tea-type possible – in fact there seemed to be more brands in this tea section than there were water brands in the cooler.

It reminded us of that ‘deleted-scene‘ from Borat about over-choice: just because it’s healthy for us, is the production of all these teas by all these companies healthy for the planet? Maybe. Maybe not.

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