Reveries reports on a growing web-trend of people video-ing the unpacking of new consumer goods, especially video games and computers. Reveries says:

So popular are unboxing videos that, in addition to YouTube, there actually are two websites, unbox.it and unboxing.com. “The videos are every bit as prosaic as you might imagine,” although naturally Apple’s slinky packaging seems to add a little extra excitement. “The packaging is very elaborate, very exotic, so when we open up a product from Apple it is like an adventure,” says Vincent Nguyen, who launched unbox.it

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