Product Packaging As Online Marketing: Unboxing

Product Packaging As Online Marketing: Unboxing
Advertising
Piers Fawkes, PSFK
  • 12 december 2006

Reveries reports on a growing web-trend of people video-ing the unpacking of new consumer goods, especially video games and computers. Reveries says:

So popular are unboxing videos that, in addition to YouTube, there actually are two websites, unbox.it and unboxing.com. “The videos are every bit as prosaic as you might imagine,” although naturally Apple’s slinky packaging seems to add a little extra excitement. “The packaging is very elaborate, very exotic, so when we open up a product from Apple it is like an adventure,” says Vincent Nguyen, who launched unbox.it

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.