Since buying back their web domain name, Wired magazine has been spending a lot of time working out what to do with its site. On his blog, Wired's editor in chief Chris Anderson admits that much has changed since they were involved in their site in the 90s.

Since buying back their web domain name, Wired magazine has been spending a lot of time working out what to do with its site. On his blog, Wired's editor in chief Chris Anderson admits that much has changed since they were involved in their site in the 90s. Here's a summary of a list he put together of the changes he's noticed in publishing:

THEN: Bookmarks and habit drive traffic to the home page… Portals rule.

NOW: Search and blog links drive readers to individual stories; they leave as quickly as they come. “De-portalization” rules.

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