Over the past few months, we've picked up on several artists engaging in ‘reverse graffiti.’ Also known as ‘clean tagging’ or ‘grime writing,’ the artist simply cleans off the dirt...

Over the past few months, we've picked up on several artists engaging in ‘reverse graffiti.’  Also known as ‘clean tagging’ or ‘grime writing,’ the artist simply cleans off the dirt and soot from a wall to make the original surface stand out.  This method has also been implemented on walls covered with paper flyers, where the intended word or image is scraped off.

British artist Paul Curtis has pushed this new style into the public eye and brings up a great point regarding the seemingly universal distain for street art:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in