Saks Fifth Avenue Branding

Saks Fifth Avenue Branding
Henry Lambert
  • 23 december 2006

Michael Bierut, a partner at Pentagram, describes the process behind the development of an identity with more variations than there are electrons in the known universe.

“Saks approached us in 2004 about designing a new identity for their stores, seeking a graphic program that would encompass signage, advertising, direct mail, online and, most importantly, packaging.

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