Today's n-s-s report: a survey of 1,500 eight to 13-year-olds in the UK found almost a third shared music via their mobiles. Wow, apparently they are using Bluetooth wireless feature of many phones to swap music without the consent of copyright holders(!).

Today’s n-s-s report: a survey of 1,500 eight to 13-year-olds in the UK found almost a third shared music via their mobiles. Wow, apparently they are using Bluetooth wireless feature of many phones to swap music without the consent of copyright holders(!).

Can you Adam & Eve it?!

And! Almost a half (45%) of children who said they did not swap music via their phones said they would like to.

Armed with this information, if we ran a big software company, we think we’d probably get into the music player hardware game and launch a product that runs counter-intuitive to what the users want : maybe offering a service where we allow kids to swap music over Wifi, but after 3 plays the track dies. It’s a no brainer, no??

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