The Branding of Polaroid

The Branding of Polaroid
Henry Lambert
  • 1 december 2006

It takes readers on a journey from the poorly branded product of 1957 with the odd name up to 1977 and the launch of the Polavision camera. It’s a fantastic read and shows just how iconic the Polaroid packaging became. Much of Apple’s current packaging seems to be influenced by the excellent Polaroid packaging of this era.

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