It takes readers on a journey from the poorly branded product of 1957 with the odd name up to 1977 and the launch of the Polavision camera. It’s a fantastic read and shows just how iconic the Polaroid packaging became. Much of Apple’s current packaging seems to be influenced by the excellent Polaroid packaging of this era.
Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.
Our latest report explores the shift from points schemes to brand passports
In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options
The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience
PSFK sits down with Shannon McLay, founder of the Financial Gym, for a look inside her strategy for bringing financial services to the masses and improving women's overall financial health
CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space
PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want
Storefront communications manager Arielle Crane on some of the most successful temporary retail spaces, from brands including Amazon and MM LaFleur
The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time
Author Allison Hékimian makes the case for using the typical B2C strategy for business relations, explaining the opportunity to establish resource partnerships and reinvent the showroom concept