While so much of the ad industry rests on the art of brand and client maintenance, The One Club's new film, The Alchemist, features five of advertising's greatest legends who said f*ck-it to conventions and created communications which revolutionized our culture.

While so much of the ad industry rests on the art of brand and client maintenance, The One Club's new film, The Alchemist, features five of advertising's greatest legends who said f*ck-it to conventions and created communications which revolutionized our culture.

Directed by Doug Pray–famous for turntablism documentary, SCRATCH–the film stars Lee Clow, Hal Riney, Dan Wieden, Phillis Robinson, and George Lois. Who knew that Dan Wieden was inspired by the last words of an executed murderer to come up with “Just do it?”

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